Naked and Famous continue to step out of fashion boundaries with their latest creation, the Scratch-N-Sniff Raspberry Scented Denim. It is made of 12 oz. indigo washed denim and comes equipped with a red-color leather waist patch that releases the raspberry scent upon contact. The brand is also known for the Glow in the Dark denim that released not too long ago. I commend Naked and Famous founder, Brandon Svarc, for his fearlessness in trying to fill voids in the denim game.