The Iconic street artist and face behind OBEY clothing company, Shepard Fairey, embarks on a new design for London’s Pleasure Gardens in hopes to promote the 2012 Olympics and take the negative image away from street art. His street art is to cover a 60×80 foot wall, one of the biggest pieces he has ever done. Fairey talks about his design, how creativity in today’s world is under valued, what street art means to him and much more in the video below. Enjoi!