Sickest Addictions is a digital creative space whose purpose is to shine light on innovative creatives. On top of writing about those that inspire us, we also create and release our own content via YouTube clips, mixtapes on Soundcloud, and through multiple social media outlets (i.e. Facebook, Instagram, Twitter, etc.). The next step, and the original focus of our movement is to create a clothing brand that represents not only all of our individual styles, but all of our attitudes collectively. After years of countless hours at the drawing board, we have finally come up with our eureka moment! Here we present to you our blood and sweat, so cheers!

‘The Co-Sign’

Our first design embodies the attitudes of anyone trying to come up in this world. In layman’s terms, ‘peace if you’re with us, fuck you if you ain’t!’ Everybody in the game knows that we’re surrounded by snakes, thieves, and two-timers, but in the struggle you find out ‘who’s real.’ This design is dedicated to those who are down for us. This is the symbol of our struggle.

Peep out this timelapse video of Melbourne based graffiti artist and member of the infamous DTS crew, SOFLES. This amazingly shot video by Selena Miles is of SOFLES blessing an abandoned building with his sick art work.  Shit is bananas!

Here we present these skull sugars created by creative designer, Snow Violent. Wow your friends and family the next time you have them over for a cup of coffee.  Just hope they don’t think you’re insane!

One of the sickest emcees in the game right now, ScHoolboy Q, hasn’t quite set a date on his much anticipated album Oxymoron. With already two singles from this album out, he continues to solidify the west coast rap game with a third single entitled “Collard Greens” with someone you might all know as Kendrick Lamar! If you want an instant, K-Dot is a sure fire way to do that. Enjoy!

The video game, Need for Speed, has been played by gamers for years now. Now the innovators from Dreamworks will make this video game a blockbuster film on the big screen. Set to hit theaters next year with a cast featuring Aaron Paul, Dominic Cooper, Michael Keaton, Kid Cudi, Imogen Poots and Ramon Rodriguez. Enjoy!

Golf can be seen as a non-athletic sport where physique, training and conditioning isn’t a variable for success. In this Nike promotional video for Tiger Woods ‘ TW’14, Nike shows just how competitive, how demanding and how much preparation it takes to succeed in a sport very much synonymous to other athletic sports such as football, basketball and baseball. Just because these athletes dress dapper while they play does not mean an average Joe can just step onto the green and tee it up; golfers are beasts of an athlete as well.

People can rep their city, their state, their culture in a variety of ways; whether it be from their accent, their demeanor, their threads or their style. Why not rep your hood through hot dogs?! The creative people of Uji Films brings to us a quirky, salivating film for Applegate Farms showcasing the different ways different places on the map prepare the universal food, the hot dog. Enjoy the video and enjoy the hot dog I’m sure you’ll get after watching this!

Hot Dog & the City from uji films on Vimeo.

Many songs are memorized by fans, but how many fans really know the true meaning of the lyrics these artists dish out? In this episode of Decoded brought to you by Jay-Z’s Life + Time, Talib Kweli links up with F-A-B-O-L-O-U-S to dissect the meaning of one of his many hit tracks, “Breathe.” Fabolous breaks down his rhymes from the ill-produced track by Just Blaze. Peep it out

There’s not many bands out that try to keep it simple. Some tend to be very complicated with their music and message. The 1975 is not that band. They hail from the UK and started out trying to make vids on YouTube. Matty Healy (lead vocals/guitar) wanted to make simple rock n roll with a variety of basic and electronic sounds. With influences from The Cure to Genesis, The 1975 have meshed together a sonically pleasing EP. Their EP IV is available is now on iTunes and sold in most music stores. Check out their first video single, Sex, below

The advancement of technology has played a significant role in connecting people, discovering people and enhancing the abilities in people. Just how YouTube has played a major platform for no names to become stars, Nike will attempt to do the same for skaters all over the world. Nike is set to release the Nike SB App with no timetable as of yet. This app will not only connect skaters from across the globe, but it will also allow skaters to teach each other tricks, play S.K.A.T.E. from any spot on the map and potentially get discovered by sponsors by posting videos! Stay tuned as Nike continues to be at the forefront of apparel-technology fusion!